Monthly Archives: June 2020

IDFA-14 – The Impact on Ad LTV and Ad-Monetization

So the word is out and everyone knows that Apple is cracking down on it’s own IDFA system with iOS 14. You...

Where is VOODOO Racing to? – Portfolio Planning with AdIntel

I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get...
Banner with upcoming July 2020 SOOMLA webinars including the webinars subject, time + dates

Upcoming July 2020 Webinars

Hey All! Due to the large demand and the great feedback we got on our recent webinars, we...

How to Look Smarter in your Marketing Job Interview

So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a...

Breaking: SOOMLA launches new Ad Quality solution

You may have seen signs or heard rumors that this is in the works but now it's official. SOOMLA is creating an...

Is Rovio Targeting Android 10 and iPads Exclusively?

Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately...

Top 10 Studios by Budget vs. Top 10 by Paid Installs

This week we introduced 2 new visuals in AdIntel that are focused on the studios and what a better way to celebrate...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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