This week we are highlighting an app developer doing very well recently.
This developer specializes in games that pay rewards for users as they play and seem to stick to cute animals and characters.
#3 by Budget and #2 for Budget Increase
Tuyoo was able to get the bronze medal last week for overall budget and silver for budget increase. This is driven mainly by 3 titles:
- Panda cube smash
- Fish blast
- Solitaire Tripeaks
Out of these – we will focus on Panda cube.
Focus on Rewarded Videos
Analyzing the first aspect of Panda cube strategy allows us to see that most of the creatives are of the rewarded video type. We can also see that the strategy produces high CTR for TUYOO.
Videos and Playables
Effective creatives became one of the most important aspects of marketing in the last 12 months. Here is one of the top videos for Panda Cube.
And here is the top playable ad.
Networks before DSPs
We can see that TUYOO is pushing Panda cube aggressively through networks rather than through DSP and programatic buying. UnityAds seems to lead in terms of number of impressions but is losing some steam to another provider.
The chart below shows a focus on other “make money” publishers but getting the highest performance performance with publishers featuring restaurent simulation games.
The last piece of TUYOO strategy is what devices they are targeting. We can see that most of their ads show up while users are holding their phone in landscape mode. At the same time there seems to be more ads being shown in devices that have 720 pixels screen height – about 3x more than their normal share of voice. Devices with 720 pixels tend to be cheaper models. It’s possible that TUYOO target uneducated poor people. Alternatively, this could be a result of low bids with no rules that take the device model into account so their bid win in situation where competition is low.
Also on Youtube
If you are a fan of the video content – we also have this blog post available for you in the form of a recorded walkthrough session.
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