Monthly Archives: September 2020

The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...

Ad Creative Analysis Master Class

"The top ad creative has a green background - let's put green background in all our ads". This line of thought will...

Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at...

Announcing Ad Quality Dashboard

Exciting news today, following our promise in June’s post about Ad quality to deliver a full dashboard by Sep 30th we are...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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