Monthly Archives: December 2020
Case Study – Games2Win’s Rapid Growth is not an Accident
In this post, we will highlight one of our customers - Games2Win, and learn how they use AdIntel and other tools from...
Auto Redirects in Mobile Ads
We have discussed various ads that get clicked on without anyone clicking on them. Using the new capability from AdIntel to differentiate...
App Store Opening Triggers – Full Analysis
Not too long ago we discussed the high CTR ads and the fact that many ads automatically trigger the action without the...
iOS 14 – Data on CPM and Monetization
So much was written about iOS14 and the IDFA deprecation impact that it almost feels like old news by now. However, real...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
