Amir Tapiro

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SOOMLA's Director of Business Development.
blog header with text "16 must-follow resources for mobile Ua" with a red/white back ground and a photo of 2 avatars that symbolise users and an image of mobile phone.

16 Must-Follow Resources for Mobile UA

User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not...
A header banner with a text says: 16 Must-Follow Resources for Mobile Marketers. an image with mobile phone on a white blue background

16 Must-Follow Resources for Mobile Marketers

Mobile marketing is a tough, competitive space. One day you are on top of the world, the...
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16 Must-Follow Resources for the Mobile Gaming Industry

Keeping up with the trends in technology is a must in today’s highly technological world. This is...
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Driving Free-to-Play Revenue: ARPPU vs Conversion Rate

Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year....
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11 Ways to Completely Sabotage Your Ad Revenue

Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
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Watch Out: In-App Ads Are Taking Over and What to Do About It

As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps...
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Mobile Monetization: Expectations vs Reality

After you have created your mobile app, it is time to start thinking about its monetization. In...

5 Reasons Why App Devs Should Love Reporting Automation

In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...
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Top 10 Hyper Casual Game Mechanics

A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to...
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Mobile UA Analytics – Cracking the Code

As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports