Ben Lerner
Ben lives and breaths anything game related. When he's not out devouring hummus (he's addicted), he is spending his free time developing, modding and scripting for games, carpentry and excercising.
Ben has loads of marketing experience coming from Fiverr, Conduit and his many freelancing adventures.
How Do Mobile Ad Networks Pay Out? 5 Facts You Must Know
If you are about to embark on the adventure that is called ad-based app monetization, one of the terms you will come upon quite...
Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted...
Mobile User Acquisition Strategy – It’s Easy If You Do It Smart
Mobile app industry is a growing multi-billion dollar business entailing overwhelming opportunities for all involved players, provided that they are smart about leveraging them....
4 Reasons You’re Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with...
Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money
Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again...
A Beginner’s Guide to Mobile User Acquisition
With the advent of smartphones, mobile apps have flourished into a dynamic and lucrative business. The amount of time an average US mobile user...
CPIs Are Continuing to Grow and Here’s Why
One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
5 Ways to A/B Test Your Mobile Ads – Tried and True Methods
Having a great mobile app and incorporating ads into it is not the end of the story. Now that you have gone the whole...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
