Ben Lerner
Ben lives and breaths anything game related. When he's not out devouring hummus (he's addicted), he is spending his free time developing, modding and scripting for games, carpentry and excercising.
Ben has loads of marketing experience coming from Fiverr, Conduit and his many freelancing adventures.
Industry’s First Monetization Benchmark
We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...
SOOMLA Webinar # 1 – Lotum Case Study
This week we ran our very first webinar at SOOMLA, in an effort to give a bit more visibility and break down to our...
The Q4 – 2017 Ads and Churn Case Study Is Out
We are excited to announce our new "Ads and Churn Case Study with Lotum" report today. This is one of the many industry data...
In-App Events That Give You Insights for Your Game’s Performance
No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the...
Top 5 Mobile Retention Software In The Game Today
Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
