Dafi Mor
Dafi is a hyper-passionate product manager and ex-web developer with over 10 years in the industry. When she’s not being tech savvy, she enjoys skateboarding, playing basketball and fixing things around the house.
Dafi holds a B.Sc. in Computer Science and an MBA for Technology Companies Management both from the College of Management. Prior to SOOMLA, Dafi worked as a developer and product manager at ICQ and 888holdings.
New Ad Network Integrations and a Cool New Comparison Feature
New Ad Networks
As promised we have now added even more Ad Network integrations! We’re talking about the much anticipated Unity Ads as well as...
New Ad Network Integration: Chartboost Meets GROW
You can now see your ad network data in the GROW Dashboard. You'll find impressions, clicks, CTR, clicks per user and more!
We started with...
What’s New: God Mode Analytics + Two New Integrations
With 2016 come new SOOMLA dashboard features. We're excited to release our God Mode Analytics plus two new integrations with Facebook and UnityIAP.
God Mode...
Bye Bye Unity Prefabs and a Few More New Additions
Unity Prefabs
Remember those SOOMLA Prefabs you were required to drag & drop into your main scene in order to receive and handle events? Well,...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
