Gidon Jablonka
A marketing buff.
Content lover, performance seeker.
Mobile Monetization Benchmarks Q3 2019 is out!
Finally, after a long wait, we have it: The Mobile Monetization Benchmarks report is ready!
Mobile gaming benchmarks of 2019
Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In...
Think like an app marketer
Once upon a time I used to be a traffic director.
Not a guy wearing...
Tennis Clash vs Football Strike
Image credits: Google Play
The mobile game market is filled with thousands of great games promising hours and hours...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
That's...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
Applovin acquires SafeDK. An in depth interview with Yaniv Nizan.
With the recent news of Applovin acquiring SafeDK, we felt it was a good opportunity to interview...
The search for better
Time flies when you’re having fun.
It will soon be two months since I began...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
