Gidon Jablonka
After many years marketing fin-tech products, Gidon (AKA - "the new guy") is now leading SOOMLA's marketing team.
Think like an app marketer
Once upon a time I used to be a traffic director.
Not a guy...
Tennis Clash vs Football Strike
Image credits: Google Play
The mobile game market is filled with thousands of great games promising hours and...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser...
Applovin acquires SafeDK. An in depth interview with Yaniv Nizan.
With the recent news of Applovin acquiring SafeDK, we felt it was a good opportunity to...
The search for better
Time flies when you’re having fun.
It will soon be two months since I...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want...
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