Scottie Fischer

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The most innovative things happening with apps today

The mobile app industry is an exciting and ever-changing field that keeps everyone on their toes. We observe...

Top 10 mobile games made in Japan

Japan has always been a bit of a mystery to the rest of the world. It has an...

3 Reasons Your App Is Broken (And How to Fix It)

This title might remind you of another post I wrote back in June. It defiantly isn't the same...

CPM monetization 101

Developing awesome mobile apps can be a lucrative business for everyone involved. But just having a great product...

Apps I wish someone would develop – My mobile Christmas list

As the year is nearing its end, it’s time to start wrapping Christmas gifts and think about the...

6 Reward-Based Advertising Providers for Mobile Game Monetization

Trying to sell an app in a world of free-to-download mobile applications is just as it sounds –...

How to Monetize a Mobile Game

Targeting players with ads is a great way to monetize your free mobile game, but it is hardly...

Mobile advertising statistics to look out for

Did you know that an average US user checks their smartphone more than 50 times a day? That...

Thanksgiving – Thanking these apps for a good 2019

With the holiday of Thanksgiving at our doorstep, it’s time to look back and think about all the...

The Most Underrated Companies to Follow in the Game Industry

The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming market...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports