Scottie Fischer

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The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re...

Small App Publishers That Made It Big

As mobile apps take an increasingly larger role in our everyday lives, this multi-billion dollar market just...

Mobile Ads: What No One Is Talking About

Since the dawn of the smartphone and subsequent explosion of the mobile app market, developers have had...

Tips and Tricks to Increase ARPDAU

Once you’ve developed a great mobile app, then begins a thorny road toward success with its monetization....

Most interesting categories on Google Play

Here’s an interesting fact: according to Statista, the Google Play store had around 2.46 million available apps...

Surprising Stats About Monetization

Everyone loves apps, a lot of people make them, and some of them even generate a solid...

What to look for when choosing a monetization vendor

The mobile app monetization industry offers opportunities for everyone, which is why many choose it as their...

10 Things People Hate About Ads

Placing ads in an app is one of the go-to strategies for developers and publishers to monetize...

How to (Maybe) Get Hired in the Ad Industry

In the past decade, the mobile ad industry has grown tremendously, thanks to the rapid technological advancements...

15 Best Twitter Accounts to Learn About App

Everyone in any business needs help sometimes, and this is especially true in the mobile app industry....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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