Scottie Fischer

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How to Fix the Biggest Problems With Your Game

With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...

Hyper Casual Games in China vs. Western World

The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our...

What NOT to do with your Monetization

When a mobile app gets out into the world, it is the result of a long and...

5 Undeniable Effects of In-Game Ads

We are living in a mobile era, with our mobile devices growing in importance in virtually every...

Where Will Ad Monetization Be One Year From Now

The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...

5 Myths About Ad LTV

When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of...

Mobile Attribution: 10 Things Every App Publisher Needs To Know

Soon after a mobile app gets out into the world, it is time to start measuring its...

The Q2 – 2017 Mobile Monetization Report is Out

We are super excited to announce our insights report today. We started this practice in 2015 with reports that were more focused on in-app...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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