Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView

The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...

Ad Creative Analysis Master Class

"The top ad creative has a green background - let's put green background in all our ads". This line of thought will...

Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at...

Announcing Ad Quality Dashboard

Exciting news today, following our promise in June’s post about Ad quality to deliver a full dashboard by Sep 30th we are...

After IDFA – What Would Be Apple’s Next Crackdown?

While everyone in mobile games, mobile advertising, and mobile marketing is getting prepared for iOS-14 and the IDFA pop-ups some are already...

iOS 14 and IDFA – Insights Dashboard

On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes...

100% Legit Creatives with High IPM and CTR

In previous posts we highlighted some of the tricks that ad creatives and ad vendors are using to inflate clicks and even...

The Magic of Clicking Ads Without Touching

We adopted the term “click-through” to better differentiate between clicking events and make the event more self explanatory....

High IPM Ads and High Volume Apps

Whenever someone shows me a high ratio I want to know the volume. It could be a growth ratio, marketing ROI metric...

AdIntel Insights: Hot Advertiser Alert – TUYOO GAME

This week we are highlighting an app developer doing very well recently. TUYOO Game

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