Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView
Using Micro Benchmarking to Improve eCPM by 50%
Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for...
5 Mobile Games w/ Epic Comeback during COVID-19
During COVID-19 lockdown almost any mobile game experienced a lift in usage and users installed more apps compared to the months before....
AdIntel Insights: Hot Advertiser Alert – Word Crush
Here is a new post in our “Hot Advertiser Alert” series. After focusing mostly on Android in the last posts. This one...
5 Mobile Games Creatives with CTR over 50% and What is QCTR?
This week we introduced an exciting feature to AdIntel. We are calling it QCTR and we will tell you all about it...
AdIntel Insights: Mobile DSPs and the Comeback of Playrix’s Oldest Title
This week we will focus on a game that leverages DSPs heavily in their advertising strategy. We will see some of the...
AdIntel Insights: Hot Advertiser Alert – Coin+
After some posts with other themes, we are back to the “Hot Advertiser Alerts” series this week. We will focus on one...
5 Trends We Noticed Since Coronavirus Lockdown Started
This week we are doing something a bit different. We will focus on the benchmarking and COVID-19 sections of AdIntel and share...
AdIntel Insights – Scopely, follow Words with Friends
This post is written as an advice to Scopely, creators of Scrabble Go - we will be looking at one of their...
AdIntel Insights – Boombit, follow Archery Go!
This post is a simulation featuring Boombit, creators of Archery Club. As there are many other Archery games, Boombit can learn from...
AdIntel Insights – Peoplefun, follow Word Cookies!
This post is an advice to Peoplefun, creators of Wordscapes - we will be looking at one of their competitors and see...
MUST READ POSTS
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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
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One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
