Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView
AdIntel Case Study – Single Ad Creative Leads to 5X Growth
This blog post goes back to the basics of why we even started AdIntel. We knew that generating high-performance ad creatives was...
15% User Churn From a Single Ad
One of the hidden gems in the SDKless ad quality solution we recently announced is the churn screen. This screen allows you...
5 Non-Hypercasual Games with CPI Below $0.5
From the very first minute companies started to market their apps in the app store they have been obsessed with CPI and...
Announcing No-SDK Ad Quality
“We love installing new SDKs” said no one ever. We get that and this is why we are excited to make our...
The Shift in Lily’s Garden Marketing Strategy
We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...
Ad Creative Analysis Master Class
"The top ad creative has a green background - let's put green background in all our ads". This line of thought will...
Mintegral – The Impact of Fraud Accusations
On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at...
Announcing Ad Quality Dashboard
Exciting news today, following our promise in June’s post about Ad quality to deliver a full dashboard by Sep 30th we are...
After IDFA – What Would Be Apple’s Next Crackdown?
While everyone in mobile games, mobile advertising, and mobile marketing is getting prepared for iOS-14 and the IDFA pop-ups some are already...
iOS 14 and IDFA – Insights Dashboard
On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes...
MUST READ POSTS
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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
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One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
