Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView
Case Study – Games2Win’s Rapid Growth is not an Accident
In this post, we will highlight one of our customers - Games2Win, and learn how they use AdIntel and other tools from...
Auto Redirects in Mobile Ads
We have discussed various ads that get clicked on without anyone clicking on them. Using the new capability from AdIntel to differentiate...
App Store Opening Triggers – Full Analysis
Not too long ago we discussed the high CTR ads and the fact that many ads automatically trigger the action without the...
iOS 14 – Data on CPM and Monetization
So much was written about iOS14 and the IDFA deprecation impact that it almost feels like old news by now. However, real...
Ad Quality Dashboard – Spike/Drop Alerts Official Rollout
"I love false alarms" said no one ever. I would like to share some exciting news today. Last week we finished the...
“No Need to Shout” – Audio in Mobile Ads
A few days ago I ran into an ad with the weirdest audio experience that got me thinking about various patterns publishers...
Is the Automatic Opening of “In-Game App-Store Dialogue” a Legit Ad Experience?
Last week I had a call with a customer and a friend whose opinion I highly appreciate. We were talking about the...
3 New Ad Creatives To Notice
A smart person once said "New is always better". Well, it was Barney Stinson from How I Met Your Mother so maybe...
AdIntel Case Study – Single Ad Creative Leads to 5X Growth
This blog post goes back to the basics of why we even started AdIntel. We knew that generating high-performance ad creatives was...
15% User Churn From a Single Ad
One of the hidden gems in the SDKless ad quality solution we recently announced is the churn screen. This screen allows you...
MUST READ POSTS
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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
