Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView

Using Micro Benchmarking to Improve eCPM by 50%

Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for...

5 Mobile Games w/ Epic Comeback during COVID-19

During COVID-19 lockdown almost any mobile game experienced a lift in usage and users installed more apps compared to the months before....

AdIntel Insights: Hot Advertiser Alert – Word Crush

Here is a new post in our “Hot Advertiser Alert” series. After focusing mostly on Android in the last posts. This one...

5 Mobile Games Creatives with CTR over 50% and What is QCTR?

This week we introduced an exciting feature to AdIntel. We are calling it QCTR and we will tell you all about it...

AdIntel Insights: Mobile DSPs and the Comeback of Playrix’s Oldest Title

This week we will focus on a game that leverages DSPs heavily in their advertising strategy. We will see some of the...

AdIntel Insights: Hot Advertiser Alert – Coin+

After some posts with other themes, we are back to the “Hot Advertiser Alerts” series this week. We will focus on one...

5 Trends We Noticed Since Coronavirus Lockdown Started

This week we are doing something a bit different. We will focus on the benchmarking and COVID-19 sections of AdIntel and share...

AdIntel Insights – Scopely, follow Words with Friends

This post is written as an advice to Scopely, creators of Scrabble Go - we will be looking at one of their...

AdIntel Insights – Boombit, follow Archery Go!

This post is a simulation featuring Boombit, creators of Archery Club. As there are many other Archery games, Boombit can learn from...

AdIntel Insights – Peoplefun, follow Word Cookies!

This post is an advice to Peoplefun, creators of Wordscapes - we will be looking at one of their competitors and see...

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