Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView
AdIntel Insights: Hot Advertiser Alert – Pancake Art
Fresh off the oven, here is the hottest advertiser of last week in our opinion. Like in previous weeks. this one cannot...
AdIntel Insights: Hot Creative Alert – Homescapes
This is the fourth article in the series. This time we are doing something a bit different and instead of focusing on...
AdIntel Insights: Hot Advertiser Alert – Mistplay
3 is a charm they say and this is indeed the 3rd time we are doing our new tradition, the hot advertiser...
AdIntel Insights: Hot Advertiser Alert – Brain Shape – Test IQ
As promised, we are continuing the series and featuring the hottest advertiser every week based on our data. This week it’s:
AdIntel Insights: Hot Advertiser Alert – Golden Clover
We are staring a new series of posts that is partly free data and partly shameless promotion for our new Ad intelligence...
Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV
Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue data...
Ad LTV Benchmarks Report – Q4 2018
For the first time in the mobile industry, we are proud to publish a report that we...
3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings
I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
7 Game Ideas for Bendable Displays and Folding Phones
One of the biggest trends in CES this year was bendable displays and specifically the application of this technology in mobile phones and tablets....
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
