Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView
Heatmaps Battle – Lion Studios vs. Facebook Ads
This week we launched super exciting feature into beta - click heatmaps. This has been in the works for quite some time...
IDFA-14 Minimal Impact on SOOMLA
This is an email we sent our customers earlier this week. We are posting it on our blog so other interested parties...
IDFA-14 – The Impact on Ad LTV and Ad-Monetization
So the word is out and everyone knows that Apple is cracking down on it’s own IDFA system with iOS 14. You...
Where is VOODOO Racing to? – Portfolio Planning with AdIntel
I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get...
How to Look Smarter in your Marketing Job Interview
So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a...
Breaking: SafeDK Discontinued and Moving to MAX
These breaking news were confirmed by various sources and is quite critical for many publishers. As we have learned this week the...
Is Rovio Targeting Android 10 and iPads Exclusively?
Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately...
Top 10 Studios by Budget vs. Top 10 by Paid Installs
This week we introduced 2 new visuals in AdIntel that are focused on the studios and what a better way to celebrate...
5 Mobile Ad Creatives with IPM of 100+
Last week we introduced a new KPI to the creative tab in AdIntel - IPM. This feature was in high demand and...
Using Micro Benchmarking to Improve eCPM by 50%
Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
