Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView and INTENTClick.

Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV

Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue...
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Ad LTV Benchmarks Report – Q4 2018

For the first time in the mobile industry, we are proud to publish a report that we...

3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...

Ad LTV – How to Measure It and Why – Slides from Gamecamp March...

Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...

7 Game Ideas for Bendable Displays and Folding Phones

One of the biggest trends in CES this year was bendable displays and specifically the application of this technology in mobile phones and tablets....
The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

3 Thoughts on Apptopia’s Top Grossing Study

Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

Hyper Casual Games – Thoughts about Voodoo and Gram Deals

Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...

Ultimate GDC Spreadsheet with 715 Companies

GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports