Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView

Ad Quality Dashboard – Spike/Drop Alerts Official Rollout

"I love false alarms" said no one ever. I would like to share some exciting news today. Last week we finished the...

“No Need to Shout” – Audio in Mobile Ads

A few days ago I ran into an ad with the weirdest audio experience that got me thinking about various patterns publishers...

Is the Automatic Opening of “In-Game App-Store Dialogue” a Legit Ad Experience?

Last week I had a call with a customer and a friend whose opinion I highly appreciate. We were talking about the...
Banner image with an image of a smartphone with a playable ad with text “3 new ad creatives to be notice”

3 New Ad Creatives To Notice

A smart person once said "New is always better". Well, it was Barney Stinson from How I Met Your Mother so maybe...

AdIntel Case Study – Single Ad Creative Leads to 5X Growth

This blog post goes back to the basics of why we even started AdIntel. We knew that generating high-performance ad creatives was...

15% User Churn From a Single Ad

One of the hidden gems in the SDKless ad quality solution we recently announced is the churn screen. This screen allows you...

5 Non-Hypercasual Games with CPI Below $0.5

From the very first minute companies started to market their apps in the app store they have been obsessed with CPI and...

Announcing No-SDK Ad Quality

“We love installing new SDKs” said no one ever. We get that and this is why we are excited to make our...

The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...

Ad Creative Analysis Master Class

"The top ad creative has a green background - let's put green background in all our ads". This line of thought will...

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The 15 types of hyper casual and arbitrage games for mobile apps

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One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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