Yaniv Nizan

326 POSTS 12 COMMENTS
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView and INTENTClick.
3 reasons to track 1st Impression eCPM and not average eCPM

3 reasons to track 1st Impression eCPM and not Average eCPM

App Publishers who monetize with ads often face the need to compare between ad-networks. Which one offers stronger monetization? Is the network declining in...
Hiring a ROI Monetization Manage

Hiring a Monetization Manager – ROI Formula and Explanation

Many companies ask themselves these days if they should be hiring a Monetization Manager now or wait until it's volume is larger. In this...

7 Advertising Sins That Will Kill Your Mobile App Retention

When integrating ads, one of the biggest concerns is that users might churn away. There is an obvious trade off between the need to...

Top 12 Rewarded Video Ad Networks for Mobile Apps

Video ads are becoming an increasingly important monetization format. Even the biggest app companies are utilizing video ads as part of their mobile app...
Header bidding in mobile

The Sad Truth About Header Bidding in Mobile

Header bidding created a big buzz in ad-tech spaces and the mobile app eco-system could not stay indifferent to it. There are quite a...

First Impressions are 29% of Impressions in Rewarded Video

About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...

eCPM of New Users Could Be 2x of Loyal Users

We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Measuring and optimizing opt in rate in rewarded video

Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK

One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...

Viewability 101 and Why MOAT Was Sold for $850M

Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Mobile Attribution 101 - the complete guide. Header banner.

Mobile Attribution 101 + 4 Top Providers Compared + Free Tools

For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...

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The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports