Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView

AdIntel Insights: Hot Advertiser Alert – Coin+

After some posts with other themes, we are back to the “Hot Advertiser Alerts” series this week. We will focus on one...

5 Trends We Noticed Since Coronavirus Lockdown Started

This week we are doing something a bit different. We will focus on the benchmarking and COVID-19 sections of AdIntel and share...

AdIntel Insights – Scopely, follow Words with Friends

This post is written as an advice to Scopely, creators of Scrabble Go - we will be looking at one of their...

AdIntel Insights – Boombit, follow Archery Go!

This post is a simulation featuring Boombit, creators of Archery Club. As there are many other Archery games, Boombit can learn from...

AdIntel Insights – Peak Games, follow Puppy Blast!

One of the ways our customers are leveraging AdIntel is to gain insight on their competitors creatives and potentially learn from them....

5 Hot Playable Ads and Interactive End Cards we saw on AdIntel

This week we are celebrating the addition of Playable ads to AdIntel so this week's post will focus on the best interactive...

AdIntel Insights: Hot Advertiser Alert – Slap Kings

This advertiser is as fresh as they come. It's a newcomer to the charts but made it all the way to #47...

5 Hot Trends in Mobile Ad Creatives we Saw on AdIntel

This week we will take the platform in a slightly different direction. We will cover some of the hottest creative trends that...

After MWC now GDC 2020

So... SOOMLA will not be attending GDC this year. GDC is the most important event in the mobile gaming industry and as...

AdIntel Insights: Hot Advertiser Alert – Pancake Art

Fresh off the oven, here is the hottest advertiser of last week in our opinion. Like in previous weeks. this one cannot...

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