Analytics

Top Mobile Ad Networks

Top Mobile Ad Networks

When trying to make a solid income off your mobile app (i.e. monetize it), there are several...

Major mobile ad networks compared

Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's...

Coming Soon: Major Mobile Ad Networks Compared

Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser...

Popularity of mobile game art styles and genres – data breakdown

Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job,...

Is Your Ad LTV Model Accurate?

Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app...

The search for better

Time flies when you’re having fun. It will soon be two months since I...

The first Monetization Benchmarks Report of 2019 is now available!

Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...

How to Fix the Biggest Problems With Your Game

With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...

Can you handle the truth?

Hi Ladies and Gents, Good to see you all here again. Today I want...

What NOT to do with your Monetization

When a mobile app gets out into the world, it is the result of a long and...

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The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports