The Ultimate Glossary of Terms About App
The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially...
Mobile User Acquisition Pointers
The mobile app market has never been larger and the competition has never been fiercer. The struggle...
Who does what in the mobile industry?
Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
What Is The Next Buzzword After Hyper Casual?
Hyper casual mobile games are a global phenomenon that has experienced unprecedented growth in the past few...
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most...
Managing User Churn
Most developers know that creating a mobile app and publishing it in an app store is only...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
