Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app...
The search for better
Time flies when you’re having fun.
It will soon be two months since I...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
How to Fix the Biggest Problems With Your Game
With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...
Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want...
What NOT to do with your Monetization
When a mobile app gets out into the world, it is the result of a long and...
5 Undeniable Effects of In-Game Ads
We are living in a mobile era, with our mobile devices growing in importance in virtually every...
Where Will Ad Monetization Be One Year From Now
The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...
5 Myths About Ad LTV
When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of...
Testing Our Ad LTV Models for Accuracy
Hi, my name is Adam and I’m excited to be sharing my first post here. As the...
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