Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser...
Popularity of mobile game art styles and genres – data breakdown
Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job,...
Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app...
The search for better
Time flies when you’re having fun.
It will soon be two months since I...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
How to Fix the Biggest Problems With Your Game
With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...
Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want...
What NOT to do with your Monetization
When a mobile app gets out into the world, it is the result of a long and...
5 Undeniable Effects of In-Game Ads
We are living in a mobile era, with our mobile devices growing in importance in virtually every...
Where Will Ad Monetization Be One Year From Now
The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...
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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
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One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
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One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
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Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
