What NOT to do with your Monetization
When a mobile app gets out into the world, it is the result of a long and...
5 Undeniable Effects of In-Game Ads
We are living in a mobile era, with our mobile devices growing in importance in virtually every...
Where Will Ad Monetization Be One Year From Now
The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...
5 Myths About Ad LTV
When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of...
Testing Our Ad LTV Models for Accuracy
Hi, my name is Adam and I’m excited to be sharing my first post here. As the...
Driving Free-to-Play Revenue: ARPPU vs Conversion Rate
Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year....
5 Reasons Why App Devs Should Love Reporting Automation
In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...
Mobile UA Analytics – Cracking the Code
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue...
6 Mobile Marketing Statistics to Keep an Eye On
As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important....
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
