Who does what in the mobile industry?
Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a remarkable...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
That's...
What Is The Next Buzzword After Hyper Casual?
Hyper casual mobile games are a global phenomenon that has experienced unprecedented growth in the past few years....
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most of...
Managing User Churn
Most developers know that creating a mobile app and publishing it in an app store is only the...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies we can employ. The...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
Popularity of mobile game art styles and genres – data breakdown
Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job, he’s...