Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
5 Ways to A/B Test Your Mobile Ads – Tried and True Methods
Having a great mobile app and incorporating ads into it is not the end of the story. Now that you have gone the whole...
Use Playable Ads? 6 Tips to Make Them Great!
Playable ads have become all the rage in recent years. Their appeal lies in the fact that they result in more conversions and engage...
6 Best Mobile App Monetization Strategies for 2019
Here’s a common scenario: you have a free mobile app and you want to launch it. However, you’re afraid that your hard work will...
Industry First – User Churn in Mobile Apps: Advertiser Blacklisting Benchmarks by SOOMLA
This report investigates churn by certain advertisers and app categories. More specifically, we looked at Match-3, Word and Bubble games, the apps that placed...
Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors
Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction,...
Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot
We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....
Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit
We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
3 Thoughts on Apptopia’s Top Grossing Study
Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
