Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most of...
Managing User Churn
Most developers know that creating a mobile app and publishing it in an app store is only the...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
Popularity of mobile game art styles and genres – data breakdown
Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job, he’s...
Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over...
The search for better
Time flies when you’re having fun.
It will soon be two months since I began...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
