Driving Free-to-Play Revenue: ARPPU vs Conversion Rate
Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year....
5 Reasons Why App Devs Should Love Reporting Automation
In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...
Mobile UA Analytics – Cracking the Code
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue...
6 Mobile Marketing Statistics to Keep an Eye On
As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important....
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
4 Reasons You’re Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with...
Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money
Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again...
CPIs Are Continuing to Grow and Here’s Why
One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
