Analytics

Data Based Formula – Which Advertisers to Block

One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have...

10 Mistakes that Will Keep Your Ad Revenue Low

Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...

Rewarded Video Ads Strategy for F2P Games

CLARIFICATION: Social Point are not a customer of SOOMLA at the moment Video ads have been taking the mobile industry by storm as the new...

New Loot Box Regulations – What it Means for Mobile Games

About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...

4 Proven Tips for Improving Opt-In Rate – Based on Data

If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...

7 App Monetization Predictions for 2018

As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...

GDPR 101 for Mobile Apps or How to Avoid a €20M Fine

Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
3 reasons to track 1st Impression eCPM and not average eCPM

3 reasons to track 1st Impression eCPM and not Average eCPM

App Publishers who monetize with ads often face the need to compare between ad-networks. Which one offers stronger monetization? Is the network declining in...

In-App Events That Give You Insights for Your Game’s Performance

No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the...
Call App's Jonathan Raveh - Best Ways to Increase Ad LTV

Comparing the Best Ways to Increase Ad LTV

Jonathan Raveh is a mobile monetization expert and the Director of Monetization at CallApp, a world leader in Caller ID & Call Recorder services. One...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports