Analytics

What Are “Ad Whales” and Why Create Lookalikes of Them

Targeting lookalikes of your best users has been the easiest and most effective way spend mobile ad budgets since Facebook first introduced the feature...

5 Things You didn’t Know about LTV in Mobile Games

You might have heard some industry experts talk about LTV (life time value) and how important it is. Here are 5 things even some...

5 Mistakes in Measuring Your Ad Based Monetization

This post is about the mistakes that mobile app publishers are making when measuring their ad based monetization. Whether your company is using general purpose analytics, attribution,...

7 Analytics Platforms with Built In LTV Reporting

If you want to know your LTV and is using a free analytics platform you might find our online LTV calculators interesting. You can...

Do You Know Who is Advertising in Your App?

In-app ads are getting more and more popular these days. The increase in CPI levels alongside the penetration of brands have made it possible...

The Complete Guide to Cross Promotion ROI

Once your company has been in the mobile app space long enough it will normally have more than one app and you will start...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports