Industry’s First Monetization Benchmark
We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...
New Loot Box Regulations – What it Means for Mobile Games
About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...
GDPR 101 for Mobile Apps or How to Avoid a €20M Fine
Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
New Feature: Who is Advertising in Your App
Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps...
Waterfall Screen 101
We recently added a new screen to TRACEBACK dashboard called "Waterfall". You can access it once you are in the analytics mode viewing one...
App Nanny by SOOMLA Speeds up Your App Research
Today we are proud to continue the tradition of making free and open source tools with the launch of App Nanny. App Nanny is...
GROW is Being Shut Down
We have a difficult announcement to make. Beginning today we're winding down the GROW service.
Over the past 2 years we had a huge vision to...
New Ad Network Integrations and a Cool New Comparison Feature
New Ad Networks
As promised we have now added even more Ad Network integrations! We’re talking about the much anticipated Unity Ads as well as...
New Ad Network Integration: Chartboost Meets GROW
You can now see your ad network data in the GROW Dashboard. You'll find impressions, clicks, CTR, clicks per user and more!
We started with...
What’s New: God Mode Analytics + Two New Integrations
With 2016 come new SOOMLA dashboard features. We're excited to release our God Mode Analytics plus two new integrations with Facebook and UnityIAP.
God Mode...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
