Ad Quality MVP is out
In a post from about a month ago, we promised that SOOMLA will provide an Ad Quality solution for publishers who wants...
IDFA-14 – The Impact on Ad LTV and Ad-Monetization
So the word is out and everyone knows that Apple is cracking down on it’s own IDFA system with iOS 14. You...
Breaking: SOOMLA launches new Ad Quality solution
You may have seen signs or heard rumors that this is in the works but now it's official. SOOMLA is creating an...
Using Micro Benchmarking to Improve eCPM by 50%
Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for...
Mobile Monetization Benchmarks Q3 2019 is out!
Finally, after a long wait, we have it: The Mobile Monetization Benchmarks report is ready!
The most innovative things happening with apps today
The mobile app industry is an exciting and ever-changing field that keeps everyone on their toes. We observe...
3 Reasons Your App Is Broken (And How to Fix It)
This title might remind you of another post I wrote back in June. It defiantly isn't the same...
Mobile gaming benchmarks of 2019
Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In...
CPM monetization 101
Developing awesome mobile apps can be a lucrative business for everyone involved. But just having a great product...
Think like an app marketer
Once upon a time I used to be a traffic director.
Not a guy wearing...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
