Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV
Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue...
Mobile Attribution: 10 Things Every App Publisher Needs To Know
Soon after a mobile app gets out into the world, it is time to start measuring its...
New kid on the blog
Hi there! Great meeting all of you.
I am very happy to share that...
Ad LTV Benchmarks Report – Q4 2018
For the first time in the mobile industry, we are proud to publish a report that we...
11 Ways to Completely Sabotage Your Ad Revenue
Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
Watch Out: In-App Ads Are Taking Over and What to Do About It
As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps...
Mobile Monetization: Expectations vs Reality
After you have created your mobile app, it is time to start thinking about its monetization. In...
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
How Do Mobile Ad Networks Pay Out? 5 Facts You Must Know
If you are about to embark on the adventure that is called ad-based app monetization, one of the terms you will come upon quite...
Mobile User Acquisition Strategy – It’s Easy If You Do It Smart
Mobile app industry is a growing multi-billion dollar business entailing overwhelming opportunities for all involved players, provided that they are smart about leveraging them....
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
