App Monetization

Why Should You Calculate LTV (Lifetime Value)

We already covered the how, who and when of calculating LTV (lifetime value). This post is about the Why. It should have probably been...

Rewarded Video Ads – The Publisher Payout Fallacy

Video advertising is hot in the mobile app ecosystem today. Everyone is talking about it and many app developers are doing it. Even more...

Mobile Ad Networks Comparison Spreadsheet

A few months ago we did a post called top 20 mobile ad networks that became very popular. This post describes each network in...

Re-inventing the Remove Ads Button with a Video Ad

There is nothing more boring in mobile apps than the Remove Ads button. At least that was the case until recently. The least expected...

Estimating Segment LTV by Other Segment

This is the 3rd part in a series of 6 posts about life time value. Here is a summary post explaining all the different calculators. The methods...

71 Percent of Players Prefer Video Ads According to Unity

We all know that Video is one of the biggest trends of the last years in mobile gaming. Now there is a study that...

LTV by Modeling Revenue Function with a Spreadsheet

This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods. In section 5 we modeled the...

CLV by Modeling Retention Function with a Spreadsheet

This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods. In sections 1-4 we relied...

Segment LTV by Partial Data from Other Segment

This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators. The method explained in the...

More Ads in Mobile Games – Trends from Casual Connect Amsterdam

Last February I had the pleasure to MC one of the most interesting tracks at Casual Connect Amsterdam. The lectures in the track clearly...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports