Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
App Monetization Checklist – What You Must Do to Succeed
Creating and publishing an awesome and unique mobile app might be your ultimate goal, but if you want to use it as a source...
Use Playable Ads? 6 Tips to Make Them Great!
Playable ads have become all the rage in recent years. Their appeal lies in the fact that they result in more conversions and engage...
6 Best Mobile App Monetization Strategies for 2019
Here’s a common scenario: you have a free mobile app and you want to launch it. However, you’re afraid that your hard work will...
Industry First – User Churn in Mobile Apps: Advertiser Blacklisting Benchmarks by SOOMLA
This report investigates churn by certain advertisers and app categories. More specifically, we looked at Match-3, Word and Bubble games, the apps that placed...
The Complete Guide to App Monetization
So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after...
Predictions for App Monetization in 2019 – SOOMLA
Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass,...
We’ve raised $2.6 million to keep SOOMLA growing!
We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've...
Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot
We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....
Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit
We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
