App Monetization

What NOT to do with your Monetization

When a mobile app gets out into the world, it is the result of a long and...

5 Undeniable Effects of In-Game Ads

We are living in a mobile era, with our mobile devices growing in importance in virtually every...

Casually Connecting

Hi there! Me again. Last week we sponsored and attended the Casual Connect Europe...

Where Will Ad Monetization Be One Year From Now

The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...

5 Myths About Ad LTV

When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of...

A Guide to Whale Watching

Hi there! How have you all been? Just over a week on the job...

Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV

Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue...

Mobile Attribution: 10 Things Every App Publisher Needs To Know

Soon after a mobile app gets out into the world, it is time to start measuring its...
New kid on the blog

New kid on the blog

Hi there! Great meeting all of you. I am very happy to share that...
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Ad LTV Benchmarks Report – Q4 2018

For the first time in the mobile industry, we are proud to publish a report that we...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports