Mobile gaming benchmarks of 2019
Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In...
CPM monetization 101
Developing awesome mobile apps can be a lucrative business for everyone involved. But just having a great product...
Think like an app marketer
Once upon a time I used to be a traffic director.
Not a guy wearing...
6 Reward-Based Advertising Providers for Mobile Game Monetization
Trying to sell an app in a world of free-to-download mobile applications is just as it sounds –...
How to Monetize a Mobile Game
Targeting players with ads is a great way to monetize your free mobile game, but it is hardly...
Mobile advertising statistics to look out for
Did you know that an average US user checks their smartphone more than 50 times a day? That...
The Most Underrated Companies to Follow in the Game Industry
The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming market...
The Ultimate Glossary of Terms About App
The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially to...
Chasing waterfalls? A look into in-app bidding
The mobile industry is a cutthroat environment. To make their efforts worthwhile in the financial sense, the creators...
Mobile User Acquisition Pointers
The mobile app market has never been larger and the competition has never been fiercer. The struggle to...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
