4 Reasons You’re Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with...
Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money
Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again...
CPIs Are Continuing to Grow and Here’s Why
One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
App Monetization Checklist – What You Must Do to Succeed
Creating and publishing an awesome and unique mobile app might be your ultimate goal, but if you want to use it as a source...
Use Playable Ads? 6 Tips to Make Them Great!
Playable ads have become all the rage in recent years. Their appeal lies in the fact that they result in more conversions and engage...
6 Best Mobile App Monetization Strategies for 2019
Here’s a common scenario: you have a free mobile app and you want to launch it. However, you’re afraid that your hard work will...
Industry First – User Churn in Mobile Apps: Advertiser Blacklisting Benchmarks by SOOMLA
This report investigates churn by certain advertisers and app categories. More specifically, we looked at Match-3, Word and Bubble games, the apps that placed...
The Complete Guide to App Monetization
So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
