The Next Big Thing In Mobile
We are living in a technological era. Major companies are competing against each other in pushing newer,...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
Is there a Steve Jobs of Monetization Industry?
Nowadays, mobile monetization is considered one of the most lucrative fields of industry. It owes its profitability...
How to Fix the Biggest Problems With Your Game
With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...
Hyper Casual Games in China vs. Western World
The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our...
Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want...
What NOT to do with your Monetization
When a mobile app gets out into the world, it is the result of a long and...
5 Undeniable Effects of In-Game Ads
We are living in a mobile era, with our mobile devices growing in importance in virtually every...
Casually Connecting
Hi there! Me again.
Last week we sponsored and attended the Casual Connect Europe...
Where Will Ad Monetization Be One Year From Now
The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
