Who does what in the mobile industry?
Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a remarkable...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
That's...
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most of...
Managing User Churn
Most developers know that creating a mobile app and publishing it in an app store is only the...
Does Your App Pass The Test? 7 Things You Can Improve On Today
Since the invention of the smartphone, apps have become irreplaceable in today’s fast-paced life, helping us stay connected...
How to Explain Monetization to a Five-Year-Old
Imagine Alexander Graham Bell waking up from the dead today and finding out that the clumsy and awkward...
Don’t Buy Into These Trends About Apps
Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been racing...
Importance of LTV and Handy Tips for Rocking It
Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...
The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...
The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a...
Small App Publishers That Made It Big
As mobile apps take an increasingly larger role in our everyday lives, this multi-billion dollar market just keeps...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
