11 Ways to Completely Sabotage Your Ad Revenue
Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
Watch Out: In-App Ads Are Taking Over and What to Do About It
As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps...
Mobile Monetization: Expectations vs Reality
After you have created your mobile app, it is time to start thinking about its monetization. In...
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
How Do Mobile Ad Networks Pay Out? 5 Facts You Must Know
If you are about to embark on the adventure that is called ad-based app monetization, one of the terms you will come upon quite...
Mobile User Acquisition Strategy – It’s Easy If You Do It Smart
Mobile app industry is a growing multi-billion dollar business entailing overwhelming opportunities for all involved players, provided that they are smart about leveraging them....
4 Reasons You’re Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with...
Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money
Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again...
CPIs Are Continuing to Grow and Here’s Why
One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
