App Monetization

5 Mistakes in Measuring Your Ad Based Monetization

This post is about the mistakes that mobile app publishers are making when measuring their ad based monetization. Whether your company is using general purpose analytics, attribution,...

5 Monetization Tips From Ketchapp CRO – Christian Calderon

In a recent talk at Postback event, Christian Calderon gave a very interesting presentation about Ketchapp's approach to in app advertising. Christian recently joined the Ketchapp...

The Ultimate App Monetization Checklist

There are many companies who are adding in-game advertising these days. Apps that have built in-game currencies are now adding rewarded videos and offer...

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

Do You Know Who is Advertising in Your App?

In-app ads are getting more and more popular these days. The increase in CPI levels alongside the penetration of brands have made it possible...

The Complete Guide to Cross Promotion ROI

Once your company has been in the mobile app space long enough it will normally have more than one app and you will start...
can app companies succeed with ads only header image featuring the word success on an optimistic green gradient background

Can App Companies Succeed with Ads Only

Many mobile app companies are asking themselves if they still have a shot these days. Are there still opportunities left for someone starting small...

5 Ways to Lose Money by not Attributing Ad Revenue

If your company is making a significant amount of ad revenue it should consider attributing this revenue to users, cohorts, and sources. You might...

3 Reasons Why Your Ad Mediation is Broken

In today's mobile app ecosystem, ad mediation became the standard for any app company who is doing more than $10K a month from in-app...

Boosting Your App Ad Revenue with CPM Commitments

Many app publishers today are utilizing in-app advertising to monetize their apps. This article teaches how to secure fixed CPM commitments from ad-networks and...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports