Casually Connecting
Hi there! Me again.
Last week we sponsored and attended the Casual Connect Europe...
3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings
I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
Ad LTV – How to Measure It and Why – Slides from Gamecamp March...
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...
MAU Vegas 2018 Ultimate Attendee List
MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's...
Ultimate GDC Spreadsheet with 715 Companies
GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...
MGF Asia 2015 Here We Come!
Calling all indie developers:
Let's talk data
SOOMLA is attending MGF Asia in Hong Kong April 8th-9th, and we’d love to meet you there. We're here to explore the Asian...
Gaming Shows: Who Are The Top 10 Sponsors 2014-2015
Mobile gaming and technology conferences are a great place for consumers and enthusiasts to come and get a sneak peak on what's cooking in...
Join Us at GDC and Game Connection 2015
Can you smell what SOOMLA is cooking?
Let's talk analytics
Indie developers everywhere,
SOOMLA will be, just as last year, attending GDC and Game Connection 2015 in...
Getting Organic Installs by Designing an Effective Viral Loop
Back in July I gave a session at the Casual Connect Conference in San Francisco. The talk was about designing games with virality in...
4 Great Lecture Videos for Self Published Developers
Back in May I attended Casual Connect in Singapore and had the opportunity to hear some great sessions. To those of you who missed...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
