Fun Stuff

Top 10 mobile games made in Japan

### UPDATED ### So made in Japan and Big in Japan are not the same...

Apps I wish someone would develop – My mobile Christmas list

As the year is nearing its end, it’s time to start wrapping Christmas gifts and think about the...

Thanksgiving – Thanking these apps for a good 2019

With the holiday of Thanksgiving at our doorstep, it’s time to look back and think about all the...

The Most Underrated Companies to Follow in the Game Industry

The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming market...

Case Study – Churn metrics verification

Why would we release a case study which focuses on an ad delivery engine? That's...

Principles of Psychology You Can Use to Improve Your App

Many small elements play a role in why people may or may not fancy your app. Most of...

3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
A game dice representing a game and a text describing top 10 hyper casual game mechanics

Top 10 Hyper Casual Game Mechanics

A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to...

Top 15 Mobile Advertising Memes

During Casual Connect Tel-Aviv that took place last week I had a funny conversation with some colleagues about ad mediation. I explained a game...

Test Yourself – How Data Driven Your Game Really Is? (Quiz)

We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports