Top 10 mobile games made in Japan
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So made in Japan and Big in Japan are not the same...
Apps I wish someone would develop – My mobile Christmas list
As the year is nearing its end, it’s time to start wrapping Christmas gifts and think about the...
Thanksgiving – Thanking these apps for a good 2019
With the holiday of Thanksgiving at our doorstep, it’s time to look back and think about all the...
The Most Underrated Companies to Follow in the Game Industry
The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming market...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
That's...
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most of...
3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings
I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
Top 10 Hyper Casual Game Mechanics
A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to...
Top 15 Mobile Advertising Memes
During Casual Connect Tel-Aviv that took place last week I had a funny conversation with some colleagues about ad mediation. I explained a game...
Test Yourself – How Data Driven Your Game Really Is? (Quiz)
We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....