Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most...
3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings
I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
Top 10 Hyper Casual Game Mechanics
A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to...
Top 15 Mobile Advertising Memes
During Casual Connect Tel-Aviv that took place last week I had a funny conversation with some colleagues about ad mediation. I explained a game...
Test Yourself – How Data Driven Your Game Really Is? (Quiz)
We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....
Top 10 Donald Trump Games – Free IP Anyone?
In a previous post we discussed the shift towards IP based games and mentioned that there are some opportunities for smaller studios to leverage...
Top 10 Mobile Idle Clicker Games
I recently came across this article in Gamasutra about the psychological profile of gamers who play mobile Idle games (Android and iPhone) that are...
RANK THE MOBILE AD NETWORKS
Ad networks are an important link in the mobile game industry chain. Below you will find a list of the top 20 ad networks...
The 10 best tech companies to work for in America
The ranking is based on high job satisfaction, low job stress, ability to telecommute, high job meaning, experienced median pay (for employees with at...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
