Game Design

Game Review: Frizkey – an endless runner that feels like a comic book

When a cyborg monkey stumbles upon an inhabited foreign planet, there is only one thing he should do, and that is surf his way...

What is eCPM Decay and How to Keep Ad Revenue High

After weeks, months of hard work, you have finally completed your mobile game. Everything is set, the red ribbon is in place and you’re ready...

Game Review: Haberdashery – A Pleasant Surprise

'I love it when a plan comes together'. Those must have been the words of boys and girls in the Luna Wolf Studios after...

Game Review: Number Escape – template for a great game

Game developers everywhere, take notice – this is how you make a mobile puzzle game. Number Escape was built by SangMoon Joo for both Android...

Game Review: Legacy of Solitaire 3D – A game that tries too hard

The first thing I thought after running the Legacy of Solitaire 3D game was: "Ooohhh, shiny!” Here is my review of something I can...

Remote Virtual Economy Management For Mobile Games

With virtual economy being the most popular choice for mobile freemium games business model, you probably will want to have one of those in...

Game Review: Power my Robot – pinball-inspired puzzle

I recently played a mobile game called Power my Robot, essentially a puzzle game that takes advantage of all the different hardware capabilities of...

Game Review: Invasion Defender is a controversial tower defence

Invasion Defender brings a controversial new twist into the popular tower defense (TD) genre, which will see some players completely adore it, while others...

Monetization Strategy: Redesigning Your Mobile Game From Paid to F2P

The “chicken or egg” dilemma of the second decade of the 21st century is most definitely “free or paid apps”. Only it took us...

Game Review: Sabertooth Simulator – For those that want to roleplay a tiger

I always wanted to roleplay a tiger. With so many RPG games out there, it strikes me as quite unbelievable that there are basically no...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports