In App Purchase Tips

Game Design Experiment – Chain Reaction

Recently I had a discussion with the highly talented developer of a game calledĀ Chain Reaction. The story of this game is quite interesting. It...

Game Design and Startup Advice

I recently learned about Joel Gascoigne's office hours for helping startups and became jealous :) I love helping other startups and I feel that after...

Hopeless Game Review – Put Some Coins In Your Game

HopelessĀ is a relatively new game by Upopa - a small but highly talented team. The game has really good art and despite being a...

How Top 50 Games Increase Engagement

I recently had the opportunity to participate in Casual Connect Amsterdam as a Mentor to the Indie showcase. It was a great event in...
Focus on giving users coins rather than selling them items. You will increase retention and overall monetization.

5 Mistakes to avoid with Virtual Economies – Slides

I recently went through some of my previous speaking sessions and found this talk I gave at the Israel Mobile Summit in 2012. I...

Apple Adds Warning and Changes Rules for In-App Purchase

Apple's battle to make the In-App Purchase policy work for both parents and game developer continues. In a recent change that Apple added to...

5 Most Popular Consumable Goods in Mobile Games

As you may or may not know, consumable goods are generating most of the revenue in mobile games. Over 90% of the In-App purchases...

How to Make Addictive Mobile Games

Here are the slides from my latest talk at Casual Connect Europe. The talk addresses the question of how to increase game engagement, user retention...

The whales report and what it means for your game

About a week ago, Swrve published an infographic with some very interesting data that I would like to share with you. You can dig...

How a Virtual Character Can Earn You Real Money

At SOOMLA, we constantly look at how users interact with virtual economies, what makes them buy virtual goods and what gets them engaged with...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports