5 Mistakes to Avoid with Virtual Good Upgrades
I was researching for my next speaking session when I came to realize how many mobile in-app purchases misuse upgrades in their virtual economy....
Preventing Hacks of In-App Purchases with Detection
This is a story about a developer who was using the Apple store for his in-App purchases when he first went live with his...
Game Economy Balancing – 3 Ways to Prevent "Pay to Win"
Free to play games often face a paradox. On the one hand, players are willing to buy their way out of challenges, but on...
4 Ways to Get Users to your Store and Keep Them Coming Back
Of the many factors that make F2P games successful, one of the most important is to have a store where players spend a considerable...
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One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
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One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
