Applovin acquires SafeDK. An in depth interview with Yaniv Nizan.
With the recent news of Applovin acquiring SafeDK, we felt it was a good opportunity to...
Hyper Casual Games in China vs. Western World
The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our...
Where Will Ad Monetization Be One Year From Now
The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become...
CPIs Are Continuing to Grow and Here’s Why
One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign....
Predictions for App Monetization in 2019 – SOOMLA
Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass,...
7 App Monetization Predictions for 2018
As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
App Annie: View to Play is Here to Stay
Last November, while most of us were already preparing for the holidays, AppAnnie released a very interesting report that might have gone unnoticed by...
CPI Increase Is Here to Stay – Your App Better Adapt or Die
If you have been marketing your app long enough you must have noticed a CPI increase. Getting users to install your app used to cost...
What Can We Learn from Zynga’s Financial Reports
One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
