How Much Do Apps spend on CPI Campaigns
About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...
The Future of Mobile Game Ads in China
My Learnings from China Joy
Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...
Top 10 Mobile Game Data Reports
User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need...
Making a Game Cost $5 – How Low Can we Go?
I recently came across an interesting item on Fiverr: "I will create a Flappy Bird clone for you with your theme for $5". Apparently,...
Why Game Publishing is Broken and How We Can Fix It – Together!
I recently gave a session at Casual Connect Singapore about game publishing. If you missed it, you can see it here.
Game publishing used to...
2013 Reflections – IAP Explodes and More
Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...
The Future of Mobile Game Advertising – 7 Predictions
Let's start with the elephant in the room - predicting the future is a funky business.
Don't trust anyone that tells you he knows what...
In-App Purchase Revenues Projected to Reach $36B According to Latest Report by Gartner
We love hearing good news about the In-App Purchase market growing bigger so we were very excited to hear about the new research from Gartner .
For...
Indie Game Developers vs. Gaming Giants – Who’s Winning?
As a company who strongly believe in the democratization of mobile game development we are constantly looking for signs that indie developers are winning....
"In App Purchase Store" in Google Search Trends
We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....