Industry Forecasts

How Much Do Apps spend on CPI Campaigns

About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

Top 10 Mobile Game Data Reports

User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need...

Making a Game Cost $5 – How Low Can we Go?

I recently came across an interesting item on Fiverr: "I will create a Flappy Bird clone for you with your theme for $5". Apparently,...

Why Game Publishing is Broken and How We Can Fix It – Together!

I recently gave a session at Casual Connect Singapore about game publishing. If you missed it, you can see it here. Game publishing used to...

2013 Reflections – IAP Explodes and More

Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...

The Future of Mobile Game Advertising – 7 Predictions

Let's start with the elephant in the room - predicting the future is a funky business. Don't trust anyone that tells you he knows what...

In-App Purchase Revenues Projected to Reach $36B According to Latest Report by Gartner

We love hearing good news about the In-App Purchase market growing bigger so we were very excited to hear about the new research from Gartner . For...

Indie Game Developers vs. Gaming Giants – Who’s Winning?

As a company who strongly believe in the democratization of mobile game development we are constantly looking for signs that indie developers are winning....

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports