Choosing Funding for Your Mobile Game – Publisher vs. Venture Captial
There has been a lot of talk recently about game funding. On one hand, venture capital firms still have bad taste from seeing giants...
Unity 4.1 Supports Air Play – Brings Dual Screen Games Closer
I don’t know about you but every time I hear about the possibility of using my iPhone or android device as a game controller...
Amazon’s Global Coin – Smart Move or Doomed to Fail
Amazon recently announced the launch of a global coin allowing game developers for the kindle fire to recognize it as a form of payment...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
