Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV
Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue...
Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted...
7 Game Ideas for Bendable Displays and Folding Phones
One of the biggest trends in CES this year was bendable displays and specifically the application of this technology in mobile phones and tablets....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
We’ve raised $2.6 million to keep SOOMLA growing!
We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've...
3 Thoughts on Apptopia’s Top Grossing Study
Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...
Hyper Casual Games – Thoughts about Voodoo and Gram Deals
Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...
New Loot Box Regulations – What it Means for Mobile Games
About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...
7 App Monetization Predictions for 2018
As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
