Applovin acquires SafeDK. An in depth interview with Yaniv Nizan.
With the recent news of Applovin acquiring SafeDK, we felt it was a good opportunity to...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want...
Casually Connecting
Hi there! Me again.
Last week we sponsored and attended the Casual Connect Europe...
Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV
Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue...
Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted...
7 Game Ideas for Bendable Displays and Folding Phones
One of the biggest trends in CES this year was bendable displays and specifically the application of this technology in mobile phones and tablets....
App Monetization: Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show...
Holiday Hangover in eCPM : Analyzing the drop between December and January
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage...
We’ve raised $2.6 million to keep SOOMLA growing!
We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
