Ad Quality MVP is out
In a post from about a month ago, we promised that SOOMLA will provide an Ad Quality solution for publishers who wants...
IDFA-14 Minimal Impact on SOOMLA
This is an email we sent our customers earlier this week. We are posting it on our blog so other interested parties...
IDFA-14 – The Impact on Ad LTV and Ad-Monetization
So the word is out and everyone knows that Apple is cracking down on it’s own IDFA system with iOS 14. You...
Breaking: SOOMLA launches new Ad Quality solution
You may have seen signs or heard rumors that this is in the works but now it's official. SOOMLA is creating an...
Mobile Monetization Benchmarks Q3 2019 is out!
Finally, after a long wait, we have it: The Mobile Monetization Benchmarks report is ready!
Mobile gaming benchmarks of 2019
Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies we can employ. The...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
