Hyper Casual Games – Thoughts about Voodoo and Gram Deals
Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...
New Loot Box Regulations – What it Means for Mobile Games
About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...
7 App Monetization Predictions for 2018
As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
GDPR 101 for Mobile Apps or How to Avoid a €20M Fine
Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
Viewability 101 and Why MOAT Was Sold for $850M
Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
App Annie’s Top 52 Mobile App Publishers – But Who is Missing
Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...
Apple Search Ads Launching Today – 3 Immediate Actions to Take
In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
New Breed of Games gets 7 Funding and M&A Deals in 2 months
In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
