Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...
Apple Search Ads Launching Today – 3 Immediate Actions to Take
In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
New Breed of Games gets 7 Funding and M&A Deals in 2 months
In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at...
The 10 best tech companies to work for in America
The ranking is based on high job satisfaction, low job stress, ability to telecommute, high job meaning, experienced median pay (for employees with at...
3 Reasons Why Machine Zone (MZ) Should Stick to Games
In a recent news release, Machine Zone, developer of Game of War and Mobile Strike announced that they are rebranding as MZ and will...
5 Companies Zynga Should Consider as Acquisition Targets in Tel-Aviv
It was recently published in some of the Israeli tech publications that Zynga intends to buy a studio in Tel-Aviv. Mark Pincus himself was...
The Future of Mobile Game Ads in China
My Learnings from China Joy
Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...
Minimal Playable Product and the Lean Game Studio
During the last decade, one of the biggest trends in the startup world has been lean startup and the push to release an MVP...
Gaming Shows: Who Are The Top 10 Sponsors 2014-2015
Mobile gaming and technology conferences are a great place for consumers and enthusiasts to come and get a sneak peak on what's cooking in...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
