We’ve raised $2.6 million to keep SOOMLA growing!
We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've...
3 Thoughts on Apptopia’s Top Grossing Study
Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...
Hyper Casual Games – Thoughts about Voodoo and Gram Deals
Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...
New Loot Box Regulations – What it Means for Mobile Games
About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...
7 App Monetization Predictions for 2018
As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
GDPR 101 for Mobile Apps or How to Avoid a €20M Fine
Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
Viewability 101 and Why MOAT Was Sold for $850M
Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
App Annie’s Top 52 Mobile App Publishers – But Who is Missing
Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...