Industry News

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

Minimal Playable Product and the Lean Game Studio

During the last decade, one of the biggest trends in the startup world has been lean startup and the push to release an MVP...

Gaming Shows: Who Are The Top 10 Sponsors 2014-2015

Mobile gaming and technology conferences are a great place for consumers and enthusiasts to come and get a sneak peak on what's cooking in...

In App Purchase Price Ranges Are Coming to Google Play

Google recently announced that they are considering adding In-App Purchase price ranges to the Play Store. This comes on the heels of Google's loss...

SOOMLA Store is now available for Windows Phone developers !

Good news for the SOOMLA developer community: Windows Phone is supported by SOOMLA Store. Windows Phone need is now satisfied We've been hearing a lot of developers...

Newcomers Guide to Game Publishing

Recently I had the pleasure to explain a few basic game publishing concepts to a several investors who didn't have a lot of game...

Congratulations … SOOMLA is 2 years young!

SOOMLA is 2 years young. It might sound like a long time but we felt it just went by in a 2 seconds. We started 2 years...

What Incentivized Apple to Crack Down on Videos

About a week ago Apple announced that they will start rejecting Apps that use different virtual rewards to lure users into sharing on Facebook or...

Best Indie Game Dev Tweets #10

2d tutorial for Unity3d - wait, what? @willgoldstone: Introduction to Unity from a 2D perspective! Live training starts in T-minus 3 Minutes! http://t.co/LCDKoTRJA2 #Unity #gamedev Mixing...

Best Tweets of the Week #9

Public Domain Jam is on - hurry up! @itchio: itch.io is proud to be helping host The Public Domain Jam, $1000 grand prize + other...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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