High IPM Ads and High Volume Apps
Whenever someone shows me a high ratio I want to know the volume. It could be a growth ratio, marketing ROI metric...
AdIntel Insights: Hot Advertiser Alert – TUYOO GAME
This week we are highlighting an app developer doing very well recently.
TUYOO Game
+300% Blog Traffic with No Marketing Team
Our blog traffic went up 300% in the last 4 months despite having to let go of our marketing team earlier this...
Heatmaps Battle – Episode vs. Facebook Ads
This week we launched super exciting feature into beta - click heatmaps. This has been in the works for quite some time...
Where is VOODOO Racing to? – Portfolio Planning with AdIntel
I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get...
How to Look Smarter in your Marketing Job Interview
So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a...
Is Rovio Targeting Android 10 and iPads Exclusively?
Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately...
Top 10 Studios by Budget vs. Top 10 by Paid Installs
This week we introduced 2 new visuals in AdIntel that are focused on the studios and what a better way to celebrate...
5 Mobile Ad Creatives with IPM of 100+
Last week we introduced a new KPI to the creative tab in AdIntel - IPM. This feature was in high demand and...
4 Mobile Games w/ Epic Comeback during COVID-19
During COVID-19 lockdown almost any mobile game experienced a lift in usage and users installed more apps compared to the months before....
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
