How Much Do Apps spend on CPI Campaigns
About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...
10 Tips and Tricks to Find the Perfect Email Address
You Need an Email Address, You Say?
I’ve recently been working on email outreach. I’ve got my personalized pitch ready to go, but I’m missing...
Monetization Strategy: Redesigning Your Mobile Game From Paid to F2P
The “chicken or egg” dilemma of the second decade of the 21st century is most definitely “free or paid apps”. Only it took us...
Setting Up a SOOMLA Integration Page
A few months ago we launched our integrations section in the SOOMLA Knowledge Base. So far, we've received some significant code sample contributions from...
How to Elevate Your Work-for-Hire Game Studio
How to Be a Work-for-Hire Game Studio?
Work for hire (WFH) is work created by an employee, but where the employer keeps all, or parts...
Marketing 101 for Indie Mobile Game Developers
Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...