How Much Do Apps spend on CPI Campaigns
About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...
10 Tips and Tricks to Find the Perfect Email Address
You Need an Email Address, You Say?
I’ve recently been working on email outreach. I’ve got my personalized pitch ready to go, but I’m missing...
Monetization Strategy: Redesigning Your Mobile Game From Paid to F2P
The “chicken or egg” dilemma of the second decade of the 21st century is most definitely “free or paid apps”. Only it took us...
Setting Up a SOOMLA Integration Page
A few months ago we launched our integrations section in the SOOMLA Knowledge Base. So far, we've received some significant code sample contributions from...
How to Elevate Your Work-for-Hire Game Studio
How to Be a Work-for-Hire Game Studio?
Work for hire (WFH) is work created by an employee, but where the employer keeps all, or parts...
Marketing 101 for Indie Mobile Game Developers
Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
