The Shift in Lily’s Garden Marketing Strategy
We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...
Ad Creative Analysis Master Class
"The top ad creative has a green background - let's put green background in all our ads". This line of thought will...
Mintegral – The Impact of Fraud Accusations
On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at...
iOS 14 and IDFA – Insights Dashboard
On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes...
100% Legit Creatives with High IPM and CTR
In previous posts we highlighted some of the tricks that ad creatives and ad vendors are using to inflate clicks and even...
The Magic of Clicking Ads Without Touching
We adopted the term “click-through” to better differentiate between clicking events and make the event more self explanatory....
High IPM Ads and High Volume Apps
Whenever someone shows me a high ratio I want to know the volume. It could be a growth ratio, marketing ROI metric...
AdIntel Insights: Hot Advertiser Alert – TUYOO GAME
This week we are highlighting an app developer doing very well recently.
TUYOO Game
+300% Blog Traffic with No Marketing Team
Our blog traffic went up 300% in the last 4 months despite having to let go of our marketing team earlier this...
Heatmaps Battle – Episode vs. Facebook Ads
This week we launched super exciting feature into beta - click heatmaps. This has been in the works for quite some time...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
