Profiling Ad Whales – Demographics, Interests and Behavior
Earlier this year we introduced the concept of Ad Whales. These are the users who are generating the most amount of revenue from advertising...
4 A/B Testing Tools to Improve Your App Page Converstions
This is a guest post by Natalia Yakavenka from SplitMetrics
Ask any mobile marketer what is the best way to optimize conversion rates for your...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...
Apple Search Ads Launching Today – 3 Immediate Actions to Take
In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
Pokemons and Walking Deads – Leveraging IP in a Mobile Game
Pokemon Go was a huge success partly because it was using very strong IP. They were not the first and certainly not the last....
Practical Way to Protect your Whitelists and Blacklists from Leaking
About a week ago I received a question from a friend and I thought the answer could be useful for a few others as...
How We Got 8,500 Apps to Install our SDK
As of last week, the number of live apps using the SOOMLA open source framework is 8,500. While the framework was not a commercial success...
Kongregate: Double Your Traffic by Tracing Ad LTV
I recently came across a fantastic post by Jeff Gurian. Those of you who don't know Jeff, he is the Director of Marketing at...
The Biggest Mistake in Ad LTV Calculations
Recently I became aware of game publishers that implemented an in-house solution for Ad LTV tracing but were doing a huge mistake in how...
What Are “Ad Whales” and Why Create Lookalikes of Them
Targeting lookalikes of your best users has been the easiest and most effective way spend mobile ad budgets since Facebook first introduced the feature...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
