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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
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Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth /...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
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As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing, web...
MAU Vegas 2018 Ultimate Attendee List
MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's...
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The 5Ws (and 1H) of Postbacks for Ad Whales
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BAAS vs. Push Service – What’s Better?
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Singular’s ROAS Index – Which Ad-Networks Drive ROI
About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...
Lies, ROAS lies and Statistics
There is a simple idea at the core of most mobile marketing campaigns these days - if you spend $x on some marketing activity...
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15 Types of Hyper Casual and Arbitrage Games
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