Ultimate GDC Spreadsheet with 715 Companies
GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...
The 5Ws (and 1H) of Postbacks for Ad Whales
Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...
BAAS vs. Push Service – What’s Better?
Disclaimer: There is no universal remedy for every single purpose: you have to see what aims you pursue and how exactly a push provider...
Singular’s ROAS Index – Which Ad-Networks Drive ROI
About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...
Lies, ROAS lies and Statistics
There is a simple idea at the core of most mobile marketing campaigns these days - if you spend $x on some marketing activity...
CPI Increase Is Here to Stay – Your App Better Adapt or Die
If you have been marketing your app long enough you must have noticed a CPI increase. Getting users to install your app used to cost...
Profiling Ad Whales – Demographics, Interests and Behavior
Earlier this year we introduced the concept of Ad Whales. These are the users who are generating the most amount of revenue from advertising...
4 A/B Testing Tools to Improve Your App Page Converstions
This is a guest post by Natalia Yakavenka from SplitMetrics
Ask any mobile marketer what is the best way to optimize conversion rates for your...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...
Apple Search Ads Launching Today – 3 Immediate Actions to Take
In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
