Can you handle the truth?
Hi Ladies and Gents, Good to see you all here again.
Today I want to...
Casually Connecting
Hi there! Me again.
Last week we sponsored and attended the Casual Connect Europe conference...
5 Myths About Ad LTV
When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of Ad...
A Guide to Whale Watching
Hi there! How have you all been?
Just over a week on the job and...
Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV
Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue data...
Mobile Attribution: 10 Things Every App Publisher Needs To Know
Soon after a mobile app gets out into the world, it is time to start measuring its installs...
New kid on the blog
Hi there! Great meeting all of you.
I am very happy to share that I’ve...
Ad LTV Benchmarks Report – Q4 2018
For the first time in the mobile industry, we are proud to publish a report that we...
11 Ways to Completely Sabotage Your Ad Revenue
Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
5 Reasons Why App Devs Should Love Reporting Automation
In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
