The Q2 – 2017 Mobile Monetization Report is Out
We are super excited to announce our insights report today. We started this practice in 2015 with reports that were more focused on in-app...
Mobile Attribution 101 + 4 Top Providers Compared + Free Tools
For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...
App Annie’s Top 52 Mobile App Publishers – But Who is Missing
Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Singular’s ROAS Index – Which Ad-Networks Drive ROI
About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...
Research: Over 50% of Top 100 Grossing Games Have Ads
The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today.
The...
The Global Gaming Investor Map
While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all...
Top 6 Mobile Ad Mediation Platforms – Full Analysis
Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...
7 Analytics Platforms with Built In LTV Reporting
If you want to know your LTV and is using a free analytics platform you might find our online LTV calculators interesting. You can...
What Can We Learn from Zynga’s Financial Reports
One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...
Top Ten Push Notification Platforms – 2016
If someone asked you to single out the one, most important communication element of today’s smartphone, what would it be? Making a phone call probably...