Research

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Singular’s ROAS Index – Which Ad-Networks Drive ROI

About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...

Research: Over 50% of Top 100 Grossing Games Have Ads

The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today. The...

The Global Gaming Investor Map

While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all...

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

7 Analytics Platforms with Built In LTV Reporting

If you want to know your LTV and is using a free analytics platform you might find our online LTV calculators interesting. You can...

What Can We Learn from Zynga’s Financial Reports

One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...

Top Ten Push Notification Platforms – 2016

If someone asked you to single out the one, most important communication element of today’s smartphone, what would it be? Making a phone call probably...

Top 10 Parse Alternatives For Your Game Backend

Contrary to popular belief among mobile game developers, the recent Parse announcement that it’s shutting its services down is not the end of the...

Top 10 Mobile Games Made in South Korea

This post is part of a new series that explores the top mobile games created in a country. Here are the top mobile games...

The 2016 Definitive Guide to Mobile Analytic Platforms

As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports