The Ultimate Glossary of Terms About App
The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially to...
Case Study – Churn metrics verification
Why would we release a case study which focuses on an ad delivery engine?
That's...
Principles of Psychology You Can Use to Improve Your App
Many small elements play a role in why people may or may not fancy your app. Most of...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Testing Our Ad LTV Models for Accuracy
Hi, my name is Adam and I’m excited to be sharing my first post here. As the...
Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot
We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....
Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit
We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
The Best Mobile Gaming Conference To Attend And Why – Our Top Picks
Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth /...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
