LTV by Modeling Revenue Function with a Spreadsheet
This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods.
In section 5 we modeled the...
CLV by Modeling Retention Function with a Spreadsheet
This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods.
In sections 1-4 we relied...
Segment LTV by Partial Data from Other Segment
This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators.
The method explained in the...
6 CLV (LTV) Calculators for Mobile Apps
One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....
LTV Calculator – The Naive method
This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators.
The customer LTV calculation method...
CLV Calculation by Modeling Lifetime Function
This is the 2nd part in a series of 6 posts. Here is a summary post explaining all the different calculators.
The naive calculator explained in the...
Mobile Audience Targeting 101
Targeting Dimensions
The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...
Looking for the Top Gaming Blogs?
Top 50 Gaming Blogs
Are you looking for the top gaming blogs? Thanks to our friends at Rebates Zone, they've found the Top 50 Gaming...
Top Ten Push Notification Platforms – 2016
If someone asked you to single out the one, most important communication element of today’s smartphone, what would it be? Making a phone call probably...
Detecting In-App Purchase Fraud with Machine Learning
This article contains phrases taken from the machine learning and analysis world. Data scientists and algorithm engineers will feel more comfortable with reading it...
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