Resource

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

Customer Lifetime Value (CLV) Infographic

While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information...

Mobile Ad Networks Comparison Spreadsheet

A few months ago we did a post called top 20 mobile ad networks that became very popular. This post describes each network in...

Estimating Segment LTV by Other Segment

This is the 3rd part in a series of 6 posts about life time value. Here is a summary post explaining all the different calculators. The methods...

LTV by Modeling Revenue Function with a Spreadsheet

This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods. In section 5 we modeled the...

CLV by Modeling Retention Function with a Spreadsheet

This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods. In sections 1-4 we relied...

Segment LTV by Partial Data from Other Segment

This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators. The method explained in the...

6 CLV (LTV) Calculators for Mobile Apps

One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....

LTV Calculator – The Naive method

This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators. The customer LTV calculation method...

CLV Calculation by Modeling Lifetime Function

This is the 2nd part in a series of 6 posts. Here is a summary post explaining all the different calculators. The naive calculator explained in the...

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The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

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Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

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Q2 2018 Mobile Monetization Benchmark Report is Out!

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Complete Mobile Advertising Glossary – Over 70 Terms Defined

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports