Top 6 Mobile Ad Mediation Platforms – Full Analysis
Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...
Customer Lifetime Value (CLV) Infographic
While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information...
Estimating Segment LTV by Other Segment
This is the 3rd part in a series of 6 posts about life time value. Here is a summary post explaining all the different calculators.
The methods...
LTV by Modeling Revenue Function with a Spreadsheet
This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods.
In section 5 we modeled the...
CLV by Modeling Retention Function with a Spreadsheet
This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods.
In sections 1-4 we relied...
Segment LTV by Partial Data from Other Segment
This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators.
The method explained in the...
6 CLV (LTV) Calculators for Mobile Apps
One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....
LTV Calculator – The Naive method
This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators.
The customer LTV calculation method...
CLV Calculation by Modeling Lifetime Function
This is the 2nd part in a series of 6 posts. Here is a summary post explaining all the different calculators.
The naive calculator explained in the...
Mobile Audience Targeting 101
Targeting Dimensions
The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...
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33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
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Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
