Eric Paley vs. Paul Graham – Sending decks and Executive Summaries
I recently came across a post by Eric Paley of Founders Collective. If you are not familiar with the Bostonian seed fund / angel group...
How We Lost $700K Investment by Failing to Follow Our Own Advice
"We want to join the round but we will put in $700K instead of $350K". It was Thursday evening in Tel Aviv and I...
Lean Startup – The Leanest Way to Get Out There
Lean startup was started by Eric Ries and has been around for a few years now. Still, it's one of these things where it's...
Managing 20 Investors and Still Having Time to Run the Company
SOOMLA's most recent seed round was one of the biggest angel rounds in Israel in terms of number of investors. While the Silicon Valley...
5 Mega Acquisitions of Open Source Companies
Being an open source company, one of the challenges we face is explaining people a few basic concepts about open source. "No it's not...
Advisory Board – What it Is and Do You Need One?
A few months ago I had to get rid of a closet we had in the apartment and didn't fit my wife's ideas about...
Investors Invest Locally – Can the Myth be Broken – Part 3
Building my network of Israelis in NYC
I started by setting meetings with pretty much anyone I could. My focus was successful entrepreneurs who raised...
Investors Invest Locally – Can the Myth be Broken – Part 2
Tackling the obstacles one by one
To give this a fair chance, I knew I'll have to tackle as many of these as possible. A...
Investors Invest Locally – Can the Myth be Broken – Part 1
Going for our seed round
About half a year ago I started raising our official seed round. An ambitious $1M round to help us expand...
Game Design and Startup Advice
I recently learned about Joel Gascoigne's office hours for helping startups and became jealous :) I love helping other startups and I feel that after...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
