Most interesting categories on Google Play
Here’s an interesting fact: according to Statista, the Google Play store had around 2.46 million available apps...
Game Design Experiment – Chain Reaction
Recently I had a discussion with the highly talented developer of a game called Chain Reaction. The story of this game is quite interesting. It...
Zombies Don’t Touch Me Game Review
Zombies don't touch me is a cool running game. One thing I really like about this game is the music. It has a nice...
How to Make Addictive Mobile Games
I recently gave a session at Casual Connect about how to make mobile games more addictive. Obviously, games are not really addictive but they...
How to Monetize Flappy Bird with In-App Purchase
As the news about Flappy Bird going down hit the news vine the first thought I had was "what a shame". The guy clearly...
Game Economy Balancing – 3 Ways to Prevent "Pay to Win"
Free to play games often face a paradox. On the one hand, players are willing to buy their way out of challenges, but on...
Benchmarks for Pricing Virtual Good Purchases in Mobile Games
In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...
unCase Study – How Jetpack Joyride almost increased revenue by 400% using SOOMLA
Halfbrick, developer of popular mobile game Jetpack Joyride has recently made a very interesting use of dynamic store-fronts. You might remember that Jetpack Joyride...
Consumable, Non Consumable Items and What’s in Between
Since Apple launched its In App Purchase functionality it has been supporting two types of virtual goods: Consumables and Non Consumables. The main difference...
CSR Racing Store Analysis
CSR Racing was leading the top grossing charts not too long ago. At the time, It was reported that the game was making 12...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
