16 Must-Follow Resources for Mobile UA
User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not...
16 Must-Follow Resources for Mobile Marketers
Mobile marketing is a tough, competitive space. One day you are on top of the world, the...
16 Must-Follow Resources for the Mobile Gaming Industry
Keeping up with the trends in technology is a must in today’s highly technological world. This is...
Driving Free-to-Play Revenue: ARPPU vs Conversion Rate
Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year....
Industry First – User Churn in Mobile Apps: Advertiser Blacklisting Benchmarks by SOOMLA
This report investigates churn by certain advertisers and app categories. More specifically, we looked at Match-3, Word and Bubble games, the apps that placed...
The Complete Guide to App Monetization
So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after...
Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors
Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction,...
Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot
We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....
Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit
We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
