Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
Industry’s First Monetization Benchmark
We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...
Rewarded Video Ads Strategy for F2P Games
CLARIFICATION: Social Point are not a customer of SOOMLA at the moment
Video ads have been taking the mobile industry by storm as the new...
Top 10 Parse Alternatives For Your Game Backend
Contrary to popular belief among mobile game developers, the recent Parse announcement that it’s shutting its services down is not the end of the...
Why We Decided to Upgrade to MongoDB 3.0
Being a data company is never easy, especially when you reach larger scale. An appropriate data store is one of the most important engineering and...
Introducing Simplified Retention for Game Developers and Marketers
SOOMLA Retention Reports
SOOMLA introduces retention reports - the best way to explain the behavior of your users in terms of how many stayed in your...
Setting up a new Mac for full stack development – UPDATED
*This post is an update of an older post we had about how to set up shop on your mac: http://blog.soom.la/2014/04/setting-up-shop.html*
Here we'll describe the basic...
Engineer – Don’t Over Sell Yourself in Interviews
Over the last few months, we've been conducting interviews for various positions and it's been difficult. Exceptional engineers are hard to come by. So between...
How We Boosted Counting Performance by 7410x with Redis
*This is the second of a 2 part post about how we improved query performance on our analytics dashboard by over 7000x. All just by moving some...
Installing Redis Master-Slave on Amazon EC2
*This is the first out of a 2 part post about how we improved query performance on our analytics dashboard by over 7000x. All just by moving...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
