Setting up a new Mac for full stack development
Hi Everyone, I'm Matan, the newest addition to the team. For my first week at Soomla, I'll be sharing the stages a new member...
Google Play will not be the only option for long
As part of our constant efforts to improve SOOMLA's plugins we are making our official Android plugin more extensible...
Hacking Github’s Diff View
We're big fans of GitHub. I personally really like the diff view feature which allows commenting inline of someone's commits. The other day I...
Complex Single Page Application Architecture with Backbone.js
Over the past few months we've been developing the 2nd (and much improved) generation of the SOOMLA dashboard. Though we use myriad front-side technologies,...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
