The Complete Guide to App Monetization
So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after...
Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors
Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction,...
The Best Mobile Gaming Conference To Attend And Why – Our Top Picks
Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth /...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
Hyper Casual Games – Thoughts about Voodoo and Gram Deals
Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...
Data Based Formula – Which Advertisers to Block
One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have...
Gazeus – Measuring Ads Allowed Us to Save 66% of Our Budget
At SOOMLA we are always advocating being more data driven when it comes to mobile app monetization. This way we are happy whenever we...
10 Mistakes that Will Keep Your Ad Revenue Low
Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...
Rewarded Video Ads Strategy for F2P Games
CLARIFICATION: Social Point are not a customer of SOOMLA at the moment
Video ads have been taking the mobile industry by storm as the new...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
