Tips and Advice

Is Your Ad LTV Model Accurate?

Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app...

Think You’re Cut Out for Doing App? Take This Quiz

Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now,...

UA manager: 12 Top Notch Ways to Spend Your Money

The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in...

The Next Big Thing In Mobile

We are living in a technological era. Major companies are competing against each other in pushing newer,...

Is there a Steve Jobs of Monetization Industry?

Nowadays, mobile monetization is considered one of the most lucrative fields of industry. It owes its profitability...

How to Fix the Biggest Problems With Your Game

With a steep increase in the popularity of smartphones, mobile apps have become an integral part of...

Hyper Casual Games in China vs. Western World

The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our...

What NOT to do with your Monetization

When a mobile app gets out into the world, it is the result of a long and...

5 Undeniable Effects of In-Game Ads

We are living in a mobile era, with our mobile devices growing in importance in virtually every...
Banner header image shows text 11 ways to completely sabotage your ad revenue on a black / blue background

11 Ways to Completely Sabotage Your Ad Revenue

Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports