Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over...
Think You’re Cut Out for Doing App? Take This Quiz
Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now, which...
UA manager: 12 Top Notch Ways to Spend Your Money
The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in different...
The Next Big Thing In Mobile
We are living in a technological era. Major companies are competing against each other in pushing newer, better,...
Is there a Steve Jobs of Monetization Industry?
Nowadays, mobile monetization is considered one of the most lucrative fields of industry. It owes its profitability to...
How to Fix the Biggest Problems With Your Game
With a steep increase in the popularity of smartphones, mobile apps have become an integral part of our...
Hyper Casual Games in China vs. Western World
The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our lives....
What NOT to do with your Monetization
When a mobile app gets out into the world, it is the result of a long and painstaking...
5 Undeniable Effects of In-Game Ads
We are living in a mobile era, with our mobile devices growing in importance in virtually every aspect...
11 Ways to Completely Sabotage Your Ad Revenue
Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
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One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
