Watch Out: In-App Ads Are Taking Over and What to Do About It
As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps...
Mobile Monetization: Expectations vs Reality
After you have created your mobile app, it is time to start thinking about its monetization. In...
How Do Mobile Ad Networks Pay Out? 5 Facts You Must Know
If you are about to embark on the adventure that is called ad-based app monetization, one of the terms you will come upon quite...
Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted...
4 Reasons You’re Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with...
Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money
Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again...
A Beginner’s Guide to Mobile User Acquisition
With the advent of smartphones, mobile apps have flourished into a dynamic and lucrative business. The amount of time an average US mobile user...
Use Playable Ads? 6 Tips to Make Them Great!
Playable ads have become all the rage in recent years. Their appeal lies in the fact that they result in more conversions and engage...
6 Best Mobile App Monetization Strategies for 2019
Here’s a common scenario: you have a free mobile app and you want to launch it. However, you’re afraid that your hard work will...
The Complete Guide to App Monetization
So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after...
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15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
