User Acquisition

Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at...

iOS 14 and IDFA – Insights Dashboard

On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes...

100% Legit Creatives with High IPM and CTR

In previous posts we highlighted some of the tricks that ad creatives and ad vendors are using to inflate clicks and even...

The Magic of Clicking Ads Without Touching

We adopted the term “click-through” to better differentiate between clicking events and make the event more self explanatory....

High IPM Ads and High Volume Apps

Whenever someone shows me a high ratio I want to know the volume. It could be a growth ratio, marketing ROI metric...

AdIntel Insights: Hot Advertiser Alert – TUYOO GAME

This week we are highlighting an app developer doing very well recently. TUYOO Game

Heatmaps Battle – Episode vs. Facebook Ads

This week we launched super exciting feature into beta - click heatmaps. This has been in the works for quite some time...

Where is VOODOO Racing to? – Portfolio Planning with AdIntel

I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get...

How to Look Smarter in your Marketing Job Interview

So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a...

Is Rovio Targeting Android 10 and iPads Exclusively?

Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports