User Acquisition

Where is VOODOO Racing to? – Portfolio Planning with AdIntel

I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get...

How to Look Smarter in your Marketing Job Interview

So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a...

Is Rovio Targeting Android 10 and iPads Exclusively?

Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately...

Top 10 Studios by Budget vs. Top 10 by Paid Installs

This week we introduced 2 new visuals in AdIntel that are focused on the studios and what a better way to celebrate...

5 Mobile Ad Creatives with IPM of 100+

Last week we introduced a new KPI to the creative tab in AdIntel - IPM. This feature was in high demand and...

5 Mobile Games w/ Epic Comeback during COVID-19

During COVID-19 lockdown almost any mobile game experienced a lift in usage and users installed more apps compared to the months before....

AdIntel Insights: Hot Advertiser Alert – Word Crush

Here is a new post in our “Hot Advertiser Alert” series. After focusing mostly on Android in the last posts. This one...

5 Mobile Games Creatives with CTR over 50% and What is QCTR?

This week we introduced an exciting feature to AdIntel. We are calling it QCTR and we will tell you all about it...

AdIntel Insights: Mobile DSPs and the Comeback of Playrix’s Oldest Title

This week we will focus on a game that leverages DSPs heavily in their advertising strategy. We will see some of the...

AdIntel Insights: Hot Advertiser Alert – Coin+

After some posts with other themes, we are back to the “Hot Advertiser Alerts” series this week. We will focus on one...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports