User Acquisition

Games2Win’s Rapid Growth is NOT an Accident

Case Study – Games2Win’s Rapid Growth is not an Accident

In this post, we will highlight one of our customers - Games2Win, and learn how they use AdIntel and other tools from...

Auto Redirects in Mobile Ads

We have discussed various ads that get clicked on without anyone clicking on them. Using the new capability from AdIntel to differentiate...

App Store Opening Triggers – Full Analysis

Not too long ago we discussed the high CTR ads and the fact that many ads automatically trigger the action without the...

iOS 14 – Data on CPM and Monetization

So much was written about iOS14 and the IDFA deprecation impact that it almost feels like old news by now. However, real...

“No Need to Shout” – Audio in Mobile Ads

A few days ago I ran into an ad with the weirdest audio experience that got me thinking about various patterns publishers...

Is the Automatic Opening of “In-Game App-Store Dialogue” a Legit Ad Experience?

Last week I had a call with a customer and a friend whose opinion I highly appreciate. We were talking about the...
Banner image with an image of a smartphone with a playable ad with text “3 new ad creatives to be notice”

3 New Ad Creatives To Notice

A smart person once said "New is always better". Well, it was Barney Stinson from How I Met Your Mother so maybe...

5 Non-Hypercasual Games with CPI Below $0.5

From the very first minute companies started to market their apps in the app store they have been obsessed with CPI and...

Announcing No-SDK Ad Quality

“We love installing new SDKs” said no one ever. We get that and this is why we are excited to make our...

The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports