10 Things People Hate About Ads
Placing ads in an app is one of the go-to strategies for developers and publishers to monetize a...
The Anatomy of a Great Game
Mobile games make up the largest portion of the app market, growing into a mammoth of an industry...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
Become an Expert on Ad by Watching These 5 Videos
Becoming an expert in any field is difficult. It requires a lot of time, effort, and desire to...
How to Sell Your App to a Skeptic
In this day and age, ‘mobile’ seems to be the buzzword wherever you go and whatever you read,...
Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over...
Think You’re Cut Out for Doing App? Take This Quiz
Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now, which...
UA manager: 12 Top Notch Ways to Spend Your Money
The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in different...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
