How to Sell Your App to a Skeptic
In this day and age, ‘mobile’ seems to be the buzzword wherever you go and whatever you...
Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app...
Think You’re Cut Out for Doing App? Take This Quiz
Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now,...
UA manager: 12 Top Notch Ways to Spend Your Money
The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in...
The search for better
Time flies when you’re having fun.
It will soon be two months since I...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which...
Ad LTV Benchmarks Report – Q4 2018
For the first time in the mobile industry, we are proud to publish a report that we...
11 Ways to Completely Sabotage Your Ad Revenue
Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting...
5 Reasons Why App Devs Should Love Reporting Automation
In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...
Mobile UA Analytics – Cracking the Code
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
